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Mothering Sunday 'worth millions'

Britons are set to spend big on Mothering Sunday, new research from the British Retail Consortium (BRC) suggests.

According to the study, £85 million will be spent on greeting cards, along with £230 million on flowers and £65 million on chocolate.

In fact, BRC claimed that more greeting cards and flowers will be sold for Mothering Sunday than for Valentine's Day this year.

Many of the more expensive purchases are likely to be funded by personal loans or credit cards.

BRC director general Stephen Robertson commented: "It feels like non-stop cards and flowers so far this year. Little more than a fortnight after Valentine's Day, millions of us will be with our mums on Sunday showing how much she's appreciated.

"With an early Easter too, three celebration days in quick succession presents a supply and restocking challenge for retailers as they try to keep up with whether customers want hearts, rabbits, roses, pot plants or chocolate eggs."

Research into the spending was conducted for BRC by research from Nielsen.

Mothering Sunday falls on March 2nd this year.

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