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Consumers turn to loyalty cards during difficult economic times

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Shoppers are increasingly using loyalty cards during the current period of financial instability, the new profit report from the company that owns the Nectar card has suggested.

The Nectar card allows consumers to retain points upon shopping at Sainsbury, eating at Beefeater restaurants, filling their cars at BP or using the AA road rescue service.

Loyalty Management UK, which owns the card, reported a £5.4 million rise in profits since 2006 to £194 million in 2008.

Tony Buffin, the company finance director, told the Daily Mail that; "What we have seen with Nectar is when there is a cyclical downturn in the economy people place more importance on collecting points as there is an element of thrift.

"What we haven't seen is any real impact from the final quarter on consumer spending."

The company also issued a statement that the biggest challenge they face is the "health of the UK retail environment" in the current economic conditions.

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