Financial News

• Brown dismisses housing crisis fears (09 04 2008 10:15)
• Mortgage hope offered by bank (09 04 2008 10:15)
• Consumer morale 'falls again' (09 04 2008 10:15)
• Bristol & West withdraws deals (09 04 2008 10:15)
• Retirees feel 'unhappy due to no longer working' (09 04 2008 10:15)
• Severn Trent to be fined £36m (08 04 2008 04:15)
• Brown to announce first time buyers help (08 04 2008 04:15)
• UK bank details 'for sale by thieves' (08 04 2008 04:15)
• Last 100% mortgage to disappear (08 04 2008 04:15)
• High earners 'shut out of market' (08 04 2008 04:15)

Subscribe!

Government launches 'tired drivers' campaign

A new government road safety campaign has been launched, starring Shakespeare in Love star Joseph Fiennes.

Motorists will be reminded by the actor of the dangers of driving while tired.

Government figures show that, despite driver fatigue causing one in five of all road crashes, just 18 per cent of UK drivers take a yawn as a signal that they should pull over and take a break.

It is hoped that the campaign will lead to a reduction in car accidents - which would hold benefits both for safety and consumers, as car insurance claims and repair costs might be reduced by the scheme's success.

Road safety minister Jim Fitzpatrick said: "We all want to finish our journeys as quickly as possible but being tired at the wheel is a proven killer that we cannot ignore.

"People who drive for work are particularly at risk but there are simple steps we can all take to make our journeys safer."

He added: "Plan regular stops into a long trip and if you find yourself yawning pull over and take a break - this could make the difference between life and death."

Send this article to: